The research philosophy is the basis of thought through which an investigator began his quest to reach his overall goal. Saunders, M Thornhill, A & Lewis, P describe the research philosophy as “philosophy of research depends on how you think the development of knowledge.”
After analyzing and adopting the philosophy of research, it is vital that the researcher should understand and follow their approach to research. Easterby-Smith et al. (1991: 21) illustrate three main reasons to identify a research approach.
1. It will be useful if a research approach is adopted in particular. It will help the researcher to make a decision about their study, collection and analysis of data.
2. With the identification of an investigator of the research emphasis can recognize its line of action.
3. Knowledge of different research traditions to adapt the design of research, to meet the restrictions. Select a research approach Creswell (1994) suggests many selection criteria including detective or inductive approach to a particular research study.
A topic that many literature and data available through which a framework can be defined, deductive approach is more appropriate for this type of research. Then a new topic that very few available literatures, it is more appropriate to generate data through research, which may indicate a theory. Normally, you can schedule can be maintained with a deductive approach, but it is difficult to work on schedule at the inductive approach because of the independent nature of this investigation. Finally, it is also possible that no data or useful theory can occur at the end of the investigation.
In this research, the combination of both primary and secondary sources is used to achieve the goals and objectives of this research. According to Kumar 1996, sometimes the required information is already available or present in different fonts and it was only to extract relevant information from them. But sometimes the information needs to be gathered or collected first-hand research to fill the gaps “conducted so far. But none of the two data collection methods are 100% reliable and accurate, Each method has its advantages and disadvantages (Kumar 1996) .Accuracy and relevance of the information collected is the basis for the choice of collection method data (and Abramson Abramson 1999)
Primary data – the main primary data collection tool was used interviews. It allowed flexibility in the collection of data that was not possible in the case of quantitative research. “The flexibility and openness of qualitative research provides access to some unexpected problems and areas that may not be visible at the time of research planning or the development of research questions” (Creswell, 1994) .
Secondary data – secondary research and assistance in gathering information about a particular topic and the design of the primary investigation it was found accordingly. Therefore, it gives you a starting point to conduct primary research suggesting research methods, research hypotheses and views via data already present. Aside from this secondary search is the least expensive and time consuming for the researcher. Satisfactory information can be obtained on budget and time constraints (Stewart and Kamins, 1993).